Why is beauty believed to play an increasingly meaningful role in terms of becoming successful in our life?

Even though these days there is an improving pressure of various environments to convince people that the topic of gender is only a sociological issue, we should not forget that throughout the time some facts have not changed for people representing both of these genders. Inter alia regards females, they are mostly keen on men, who are strong, brave and courageous, whereas the men rather fall in love with those of the women, who look beautiful.